VIKTOS Celebrates 9 Years of Veteran-Designed Gear

Janesville, WI – VIKTOS, the U.S. veteran-designed brand known for blending hard-use performance with everyday style, celebrates its ninth anniversary in 2026, marking nine years of designing, developing, and refining gear for life on and off the range.

9 Years. Built Together.

What started in 2017 with a straightforward idea has grown into nine years of footwear, apparel, bags, gloves, and accessories shaped by real-world use and the people who put them to work. From the first sketches and prototypes to the products available today, VIKTOS has continued to test, listen, refine, and improve.

But VIKTOS was never built alone. Customers, dealers, industry partners, professional end users, content creators, friends, and supporters have all played a part in shaping the brand and pushing it forward. Nine years in, that community remains every bit as important as the products themselves.

Built by the People Who Show Up.

“Nine years is something we’re incredibly proud of, but more than anything, we’re grateful,” said Perry Latuharhary, Marketing & Strategic Partnership. “VIKTOS has always been about making gear for people who actually use it. Their feedback, support, criticism, and loyalty have helped us become a better company and build better products. That’s why ‘Built Together’ means something to us. This anniversary belongs to everyone who has been along for the ride.”

Throughout its first nine years, VIKTOS has remained focused on U.S. veteran design and development, thoughtful functionality, distinctive styling, and products built around real-world use. The company enters its tenth year with the same approach that started it all: keep developing, keep improving, and never assume the job is finished.

Nine Years Down. The Next Chapter Starts Now.

To everyone who has worn VIKTOS, stocked it, recommended it, worked alongside us, challenged us to improve, or simply believed in what we’re building: thank you for being part of it.