Bushnell® Celebrates 75 Years of Optics Built for the Pursuit

Bushnell, an industry leader in performance optics, is proud to announce its 75^th anniversary of developing innovative, affordable, and high-quality optics that enhance the pursuit of outdoor enthusiasts and professionals alike. For three-quarters of a century, Bushnell has been at the forefront of designing products that are “Built for the Pursuit” – whether that’s hunting, shooting, birdwatching or any other outdoor passion.

Since its founding in 1948, Bushnell has remained committed to its mission of providing top-notch options that deliver exceptional performance without breaking the bank. Over the years, the brand has earned a reputation for its dedication to quality, reliability and precision, making it the go-to choice for those seeking to experience life through a new lens.

From its humble beginning, Bushnell has evolved into a global leader in the optics industry. Known for decades for its dependable riflescopes and binoculars, Bushnell’s success can also be attributed to its patented technologies that reshaped the industry. The brand’s market leading innovations such as RainGuard^® HD water-repellant lens coating, EXO Barrier^™ lens protection and ARC (Angle Range Compensation) technology, have set new standards in optics while earning consumer trust along the way.

In addition to its focus on technology, Bushnell takes great pride in its partnerships with renowned outdoor enthusiasts and experts who share the brand’s passion for the pursuit. Prominent Bushnell ambassadors such as Michael Waddell and the Bone Collectors, acclaimed shooters KC Eusebio and Jessie Harrison and legendary hunters Will and Jimmy Primos, have relied on Bushnell optics to achieve their remarkable feats and inspire others to follow in their footsteps. Their expertise and feedback, along with that of many others, has been invaluable in reshaping the development of Bushnell’s products.

“The 75^th anniversary is a significant milestone for Bushnell, and we are incredibly proud of our journey so far,” said Jim Bruno, President of Vista Outdoor Hunting and Shooting Accessories. “Our success can be attributed to our loyal customers, dedicated employees, and unwavering commitment to delivering superior optics that are built for your pursuit. We are grateful for the trust they have placed in us and look forward to many more years of innovation and excellence.”

To celebrate its 75^th anniversary, Bushnell will be launching a variety of contests, social campaigns, and retail activations that pay homage to the brand’s rich heritage. Fans are encouraged to follow along on Bushnell.com, Facebook and Instagram as the brand embarks on its next chapter of bringing to market new products that continue to exceed the expectations and redefine industry standards around the globe.