Burris Joins Coyote Down Hunts

Burris Optics has announced a new partnership with Coyote Down, the predator-hunting YouTube channel led by Josh Shepherd and focused on family time in the field. The collaboration puts the Burris Eliminator 6 riflescope into Coyote Down’s daytime coyote and big-game hunting content.

The partnership centers on using Burris optics in real hunting scenarios, with content planned across Coyote Down’s YouTube, Instagram, and Facebook platforms throughout the year. For Burris, the relationship connects its hunting optics line with an audience built around predator calling, fieldcraft, and family-centered outdoor experiences.

Quick Specs / Key Details

Product: Burris Eliminator 6 riflescope
Application: Predator hunting, big-game hunting, long-range field use
Onboard ranging: Past 1,400 yards, according to Burris
Ballistic integration: User-generated ballistic data through the BurrisConnect app
Environmental data: Real-time monitoring for firing solutions
Ballistic reference: Digital DOPE card accounting for terrain, density altitude, and rifle system
Reticle: Illuminated X177 reticle
Shot support: Precise holdovers and Shotcall Indicator for confirming ethical shot conditions
Partnership platforms: YouTube, Instagram, and Facebook
Manufacturer: Burris Optics, Greeley, Colorado

“Coyote Down is thrilled to officially announce our partnership with Burris Optics, a brand that has been a staple in my hunting career since my very first Fullfield rifle scope I used deer hunting as a kid.” Said Josh Shepherd, host of Coyote Down. “Today, my wife Holly, Daughter Aspen and I exclusively trust Burris for our big game and daytime coyote hunts because their glass clarity and innovation are unmatched. From the quick target acquisition of the FastFire red dots for hard charging coyotes to the game changing instant range and holdover of the new Eliminator 6, Burris provides the precision technology we need to succeed on every hunt.”

“This partnership brings together a brand built on field-proven performance and a platform that connects with hunters who value both results and tradition,” said Jordan Egli, Director of Marketing at Burris Optics. “Coyote Down’s focus on predator hunting and family-centered experiences supports our mission, and we look forward to working with Josh and his family.”

The Eliminator 6 sits in a category that continues to blend traditional riflescope use with rangefinding and ballistic computation. For predator hunters, that matters most when an animal hangs up outside easy point-blank range and the shooter has limited time to range, calculate, and decide whether the shot is responsible.

This kind of optic will not replace field judgment, wind reading, or knowing when to pass. What it does offer is a more integrated workflow for hunters who already rely on ballistic data and want less movement and fewer separate devices at the moment of decision.

MSRP and retail timing for the Burris Eliminator 6 were not included in the announcement. [TBD: MSRP and availability]

The Burris Eliminator 6 riflescope adds another visible field partner for Burris in the predator-hunting space, with Coyote Down set to show the optic in use across its digital channels this year.