Franchi is expanding its Momentum rifle family with the introduction of the Momentum Utility Lite Elite, also known as the MULE. The new addition brings a highly adaptable, general-purpose carbine to the lineup, offering a versatile platform designed for hunters and property owners alike. According to Franchi, the MULE is engineered as a dual-purpose hunting and defense long arm that …

Benelli has expanded its Ethos semi-automatic shotgun family with six new models equipped with Advanced Impact (A.I.) barrels. The additions extend the technology into additional gauge configurations across the Ethos Cordoba and Ethos Upland lines, bringing Benelli’s barrel design to more hunting and sporting applications. According to Benelli, its Advanced Impact barrel design is engineered to produce denser pellet columns …

Franchi is expanding its Affinity 3 and Affinity 3.5 semi-automatic shotgun families  with 15 new models built on the next-generation Inertia Driven platform. The new additions extend the recent 2025 platform evolution into additional configurations, bringing Franchi’s field-focused upgrades and refined ergonomics to more hunting and sporting applications. According to Franchi, the updated Affinity models are engineered to deliver meaningful …