Burris Announces the Revolutionary Veracity PH Hunting Rifle Scope

Burris Optics, known for pushing optics forward with products like the Eliminator Riflescope and Oracle Bowsight, introduces a revolutionary rifle optic, the new Veracity PH 4-20x50mm. Featuring the new PĒK (Programable Elevation Knob) system, premium optical clarity, a built-in Heads-Up Display (HUD), and Bluetooth® connectivity for uploading custom ballistic data from the new BurrisConnect Mobile App, the Veracity PH takes hunter confidence and performance to the highest level.

The most precise hunting optic ever produced by Burris, the Veracity PH 4-20x50mm introduces features that redefine what is possible in a riflescope. It sets a new standard for confident point-of-aim/point-of-impact performance at extended distances.

These features build on years of research and development to “do the math” for the shooter and achieve precise shot placement easily and efficiently. It is extremely fast in providing an accurate dialing solution, eliminating time lost to hesitantly fumbling with dope cards and data sheets, and instead allows hunters to apply valuable time to focus on getting clean, controlled shots on unpredictable targets.

This complex-to-simple performance centers on the Veracity PH’s PĒK (pronounced “peak”) system and a robust yet easy-to-assess heads-up display showing the exact dialed distance, wind hold, rifle cant, and battery level. Coupled with user-configurable and uploadable ballistic data via Bluetooth connectivity through the BurrisConnect App, hunters can be assured of precise aiming.

A digital position sensor in the scope’s clickless elevation turret achieves 1/10 MOA equivalent adjustability for near exact dial-in to distance in yards or meters—unprecedented precision in today’s conventional scope technology. Additional ¼ MOA laser markings on the elevation turret provides redundancy for peace of mind on any hunt allowing the shooter to still dial to distance and complete their no matter the circumstances. Simply range the target using any rangefinder, dial to the distance in Yards or Meters displayed on the scope HUD, and fire.

The Veracity PH utilizes stand-alone programming in a fail-proof platform, and Wi-Fi or cell service is not needed to use the BurrisConnect App after it has been downloaded. Bluetooth connectivity between the mobile device and scope is needed only when uploading ballistics or changing scope settings, making this a true “set-and-forget” system. With this app-to-scope integration, shooters can create customized ballistic profiles for multiple bullet weights, rifles, and shooting locations and easily upload the desired profile whenever needed.

Boasting a 5x zoom system and high-performance glass with exceptional brightness and clarity, the Veracity PH is built around the award-winning Veracity 4-20x50mm, covering the needs of hunters engaging game close-up or far away in all lighting conditions. The Wind MOA FFP reticle is a front focal plane design, making hold-off and hold-over compensation accurate at any magnification. Side focus/parallax adjustment ensures the target image matches the reticle focal point from 50 yards to infinity, thereby eliminating parallax error on extended-range shots. Both windage and elevation turrets feature zero turn stop adjustment, so shooters never lose zero.

Burris set out to provide hunters with a class-leading rifle scope that bridges the gap between today’s advanced ammunition and firearm technology. It’s a solution for shooters of all experience levels seeking a fast, reliable, and uncomplicated aiming solution for any hunting scenario. With its easy-to-use operation, intuitive data presentation, and ability to work with custom ballistic profiles, the new Burris Veracity PH 4-20x50mm can maximize every hunter’s potential for success in the field.