BREAKING NEWS: NRA to Undergo Major Restructuring

With an aim toward improving efficiency and making the organization stronger in its core 2A-focused mission, the NRA announces new restructuring commitment

by the Shoot ON staff

We learned late yesterday that the National Rifle Association has committed to a major restructuring of its organization. This announcement comes on the heels of a tumultuous time for the association, including the outing of former Executive Vice President Wayne LaPierre and a fundamental shakeup of the NRA Board of Directors following the conclusion of a high-profile lawsuit against the organization by New York Attorney General Latitia James last year.

One of the areas where the restructuring will have the most visible impact to the NRA rank and file members will be seen in the former NRA Publications division — now called NRA Media.

An announcement posted yesterday by the NRA Institute for Legislative action reads:

“Today, the NRA is announcing organizational restructuring.

These changes are aimed at maximizing member dollars, streamlining operations, and investing in critical programs that best serve NRA members and ensure the long-term strength of the organization.

NRA Media (formerly NRA Publications) will restructure, consolidating its four monthly print magazines into our two legacy brands — American Rifleman and American Hunter — which will shift to premium monthly digital editions with quarterly print issues.

As NRA EVP & CEO Doug Hamlin makes clear: These restructuring efforts “create a leaner NRA” that allows us to fight harder for our members.

To increase efficiency and remove redundancies, the NRA will also merge its Membership, Marketing and Advancement Divisions into a single department. This will streamline operations and enable the NRA to implement new, data-driven techniques to increase revenue.”

These changes, as NRA President Bill Bachenberg notes, will lead to “less duplication, stronger member services, and better communications.”

NRA leadership did not make these decisions lightly but must realign resources to ensure America’s largest and oldest gun rights organization remains strong and ready for the fights ahead.”